Nonprofit Friends, I Hear You!
Thanks to your support, feedback and interaction, I’ve been maintaining this blog for almost two years. Nonprofit friends, like you, represent some of the most frequent, active and engaged visitors...
View ArticleLearn More for Free With Nonprofit Podcasts
There’s so much fantastic information being shared online that there’s just not enough time in the day to read all of it. If you’re like me, I know that you wish you could cram a few extra hours in...
View ArticleExamples Showing How Getting Personal with Donors Can Make a Big Difference
I want to share examples of some fantastic donor campaigns that demonstrate the power of getting personal with your donors. One exciting thing about personalization is that it can be applied across...
View ArticleNonprofit Case Study: My First Direct Mail Fundraising Appeal
Paul Green was looking for a way to send more special-needs kids to camp. His small nonprofit, the Children’s Rainbow Mountain Retreat, was relying on funding from just a handful of loyal...
View ArticleIs Direct Mail Fundraising Still Pulling in the Lion’s Share of Gifts?
With all the noise about social media marketing and e-mail marketing, are you confused about how direct mail fundraising still fits into the mix? Research published this year by nonprofit software...
View ArticleCase Study: Nonprofit Direct Mail Marketing: Why Simple Is Better
Are you sincere about reducing marketing costs for your nonprofit? Then you’ll want to read this short post. Right now, I’m reading the biography of Steve Jobs, and one of the reasons that Apple was...
View ArticleAre QR Codes Dead?
Have QR Codes gone the way of the dinosaur? If you look at current marketing efforts by Facebook, PayPal and Susan G. Komen, the answer is a resounding “no.” In fact with the continued explosion in...
View ArticleThe Best Nonprofit Fundraising Advice
Wouldn’t it be great if you could just unzip the heads of the best and brightest fundraisers and cram their knowledge into your head? Of course it could never be that easy, but in your efforts to...
View ArticleJanuary 2013 Deadline for Mandatory Adoption of Intelligent Mail Barcode by USPS
To complete its trifecta of major changes in January 2013, the United States Postal Service is rolling out the mandatory adoption of the Intelligent Mail Barcode for bulk mailers who want to receive...
View ArticleMulti-Channel Marketing: Combining the Strengths of Direct Mail and Online...
Online marketing channels, including social media and email marketing, are a hot topic in advertising and marketing. It may surprise you to learn that online marketing is far from the most effective...
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